Resale Revenue Calculator
Is resale your next
revenue stream?
Enter your product data and discover the financial opportunity of building a circular resale model - with a personalised roadmap to get started.
Step 1 of 2
Your Product
Retail Price
€
Avg. consumer product: €200–800
Production Cost
€
Residual Value
€
Rule of thumb: 30–50% of retail
Resale Price
€
Matches residual value — adjust to your pricing strategy
Product Lifespan
yrs
Product Category
Step 2 of 2
Operations & Costs
Annual Units Sold
units/yr
Shipping / Logistics
€
NL average: €15–40 per unit
Refurbishment Cost
€
NL avg: €40–120 per unit
Platform Fee
%
Typical: 5–15%
Buyback Programme
Buyback Value
€
Suggested: €40 (20% of residual)
Voucher Split
Voucher Redemption Rate
%
Industry avg: 70–85%
Expected Return Rate
+
% pts
Typical uplift: +10–25pp
40% cash
60% voucher
Set your buyback parameters above to see the cost impact.
Return Rate
Quality Grade Loss
Your Results
Resale Opportunity
Annual Resale Revenue
-
Total projected income from resold units per year
Net Profit / Unit
-
Revenue minus all resale costs per unit
Profit Uplift
-
Additional annual profit from resale vs. your current profit
Sellable Returns / Year
-
Units collected and resaleable after grading
Cost per Unit Resold
-
All-in operational cost per resale unit
Resale ROI
-
Return on investment for your resale operation
New-only vs. With Resale
💡 VAT Margeregeling: In the Netherlands, refurbished goods may qualify for the margin scheme, meaning you only pay VAT on your profit margin, not the full resale price. This can meaningfully improve net returns.
Beyond the Numbers
Resale creates strategic value that doesn’t show up directly in a financial model. Rate how relevant each benefit is to your business to see the full opportunity picture.
New Audience Reach
Pre-owned products open your brand to price-sensitive buyers who can’t afford new. Many convert to full-price customers over time, making resale a top-of-funnel acquisition channel.
Not rated
Customer Retention
Trade-in and take-back programmes keep customers in your ecosystem. Store credit for returns drives repeat purchase and increases lifetime value significantly.
Not rated
Brand Perception
Circular models signal responsibility. Sustainability-conscious consumers actively choose brands with resale programmes and often pay a premium for new products too.
Not rated
EPR Compliance
EU Extended Producer Responsibility legislation requires take-back systems for certain categories. Building resale infrastructure now turns a regulatory obligation into a revenue stream.
Not rated
Strategic Opportunity Score
0
/ 20
New Audience
-
Customer Retention
-
Brand Perception
-
EPR Compliance
-
Rate the benefits above to see how resale fits your broader business strategy.
Overall Resale Opportunity
Calculating...
Your overall score combines the financial model with your strategic priorities.
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Awaiting data
Your Personalised Roadmap
Based on your inputs, here is how RE The Agency recommends implementing your resale programme.
Pim Roggeveen — Co-founder RE The Agency
RE The Agency specialises in end-to-end resale implementation, from logistics to marketplace strategy. Let’s talk about your specific opportunity.
Ready to launch your resale strategy?
Live Projection
Est. Annual Resale Revenue
€ 0
Enter your data above
Net Profit / Unit
€ 0
Sellable Returns / Year
0
Cost per Unit Resold
€ 0
Resale Viability
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